Purple Flag

For the fifth year in a row Guildford town centre has been recognised by the Purple Flag assessors for its safe and diverse night time economy. It remains the only town in Surrey and one of only 70 in the UK to hold the award.

The Guildford Town Purple Flag Partnership Group (GTPFP) is led by Guildford Borough Council and Experience Guildford (the town’s Business Improvement District), includes a broad range of town and county organisations including Surrey Police, the Safer Guildford Partnership, Street Angels and Guildford Pubwatch.

Purple Flag launched in 2012 and is run by The Association of Town Centre Management. It uses an accreditation process similar to Green Flag for parks and Blue Flag for beaches and provides residents and visitors with reassurance that they are choosing a safe night out in a vibrant town offering a wide range of activities.

This year, the GTPFP as part of ongoing collaboration work, launched an annual public perception study for visitors and residents. The 2018 survey found 93% of respondents ‘felt safe while out in Guildford’ and a third of those asked had heard of the accreditation. Next year the group aims to further increase awareness of the Purple Flag and develop existing links with the Further and Higher Education organisations in the borough to promote collaborations.

About Purple Flag

The Purple Flag programme was developed following the Civic Trust’s “Night Vision” report in 2006, and is now managed by the Association of Town & City Management.

Purple Flag is:

• An accreditation process similar to Green Flag Award for parks and Blue Flag for beaches. It leads to Purple Flag status for town centres that meet or surpass the standards of excellence in managing the evening and night-time economy.

• A comprehensive set of standards, management processes and good practice examples designed to help transform town and city centres at night.

• A research, training and development programme, to help towns and cities improve their evening and night-time economy.

• A positive initiative that indicates an entertaining, diverse, safe and enjoyable night out.


The beautiful Castle bathed in purple.